South African Independent Media & Events
Electric Ink Media creates content and events that connect South Africa's endurance sports community — from mountain trails to open-water swim starts.
Explore our workOur Publications
Five publications. One platform. South Africa's home for endurance sport.
Magazine
South Africa's dedicated running title — from first 5km to Comrades ultra. Training advice, shoe tests, athlete profiles and race coverage.
Magazine
Gear reviews, trail guides, race reports and rider features for the South African MTB community.
Magazine
Technical content for road cycling enthusiasts — bike tests, kit guides and race season coverage. Also home to South Africa's official Tour de France edition.
Magazine
South Africa's fastest-growing cycling segment. Adventure routes, bike builds and gravel culture.
Magazine
Dedicated triathlon coverage — swim, bike, run. Race previews, athlete interviews and technical training content.
Digital & Print
South Africa's leading multisport media platform. Gear reviews, race reports, training tips, and events for cyclists, runners and triathletes.
Custom Publishing
We extend our publishing capability into custom spaces — producing official reader magazines for South Africa's biggest endurance events.
EIM produces bespoke, high-quality event magazines for race organisers who want to put something meaningful in their athletes' hands. From race guides to collector editions, we bring the same editorial standard that drives our own titles — South African content, South African athletes, built for the event's specific audience.
Events we've partnered with include the Cape Town Cycle Tour, Cape Epic, Wine2Whales, and Sani2C — some of the most iconic names in South African endurance sport.
Our Events
We don't just write about racing. We produce it.
Blue Lagoon Triathlon
Langebaan · February
Cape Town Triathlon
Cape Town · March
Race 2 Hermanus Triathlon
Hermanus · May
Strandloper Open Water Swim
Western Cape
Mauritius International Triathlon 100
Mauritius · International
World's Most Remote Marathon
Saint Helena Island · Launching 2026Our Difference
Every EIM event is conceived, created and delivered by South Africans — for the South African endurance community. We use local suppliers, invest in local economies, and keep the money in the country. No franchise fees. No foreign race manuals. Just genuine South African gees — and a warm welcome to every athlete who crosses our start line, from first-timers to seasoned competitors.
The same philosophy runs through every page we publish. Our magazines carry no syndicated international copy. Every article, review, race report and athlete profile is written by South Africans, about South African sport, for South African readers. We celebrate our own athletes, our own races and our own trails — because that story is worth telling, and nobody else is going to tell it the way we do.
We're not a licence. We're not a franchise. We're a community — and we're proud of it.
Founding Editor & Race Director
Paul Ingpen is a compulsive adventurer and nature addict whose life's work is using positive media to motivate people to get off the couch — and make the world healthier and less polluted in the process.
He founded Electric Ink Media in December 2009, building it into South Africa's leading independent multisport media and events company. His philosophy is simple: tightly niched media that motivates and empowers people to experience and share the positive energy of an active lifestyle — whether in print, digital or on the start line of an event.
He currently edits and publishes RUN Magazine, Mountain Bike, Gravel Bike, and Road Bike — the latter also producing South Africa's official Tour de France edition, published annually under the Road Bike banner.
Before EIM, Paul was publisher at Touchline Media, where he oversaw titles including Runner's World, Golf Digest and Bicycling. He then moved to The Publishing Partner, where he launched Private Edition, before striking out independently.
Today he serves as Managing Director of EIM, Founding Editor of BikeRunTri, and Race Director and MC across all EIM-owned events — bringing the same athlete-first instinct to race day that he applies to every page he publishes.
Paul doesn't just cover endurance sport — he lives it. On any given weekend you'll find him on a trail, in the ocean, or on a bike. He writes from the inside out.